Te Ramaroa Design & Comms
March Report / Status

Client: Te Ramaroa — Nelson Light Festival
Document: Status & Progress Report
Prepared by: Dylan / SuperNatural
Date: March 2026



Raffle Campaign

  1. After ~5 months of hurdles, pivots, tweaks, building a custom raffle application, implementing a payment gateway and delivering a creative campaign (including design assets) — the raffle is live and running.
  2. Created a library of content assets, ran campaign phase 1 with ongoing optimisations to ensure budget efficiency. Campaign is currently paused as budget is light — phase 2 will run post-Easter.
Te Ramaroa Raffle street poster mockup

View Asset Library

  1. Monitored purchases for bugs and issues throughout (one issue surfaced at launch and was rectified that same evening).

Internal Housekeeping

  1. Amanda has started and will be leading the Te Ramaroa project from the SuperNatural side — more hands on deck to manage the workload.
  2. Built an extensive planning document with up-to-date task management, synced to the master marketing & comms calendar.
Master Plan

View Master Plan

Stuff Media

  1. Face-to-face meetings with Sarah, quotes obtained for advertising and editorials (great deal on offer). Currently paused due to lack of funding / ad spend budget.

NRDA

  1. Created and delivered media pack.

View Media Pack

  1. Created 2026 email image signature.
  2. Working on animated banner for newsletter.
  3. Page takeover for Nelson Tasman website live.
Nelson Tasman Takeover

View Nelson Tasman Page

  1. Face-to-face planning and discussions for newsletters, events, and upcoming business activity.

Nelson City Council

  1. Met with the NCC comms team and set up a plan for Our Nelson coverage (they are really keen to support).
  2. Delivered the Raffle asset pack and regularly sending the NCC comms team updates on what we're doing — ensuring maximum push through their comms channels.

Nelson Airport

  1. Delivered media pack and Raffle campaign assets.
  2. Planned in content production for screens (Michaela & Shan have locked in a partnership).

Print Partnership

  1. Met with Cutting Edge to discuss the plan for coreflutes, artist plaques, and screen decals (likely free printing for all coreflutes).

Content & Interviews

  1. Interviewed Lori Davis — article is a work in progress (waiting on her final content).

Watch Video Interview

View Article PDF

HyperFrame Planning

  1. SuperNatural / Dylan to provide a one-month live TV stream before the event in select windows. The software is owned and managed by SuperNatural and allows us to feed content directly into any smart TV via a playlist — we can also add mini interactives.
  2. Currently looking at Bayleys, House of Travel, and another Hardy St / Trafalgar St empty store (will lock this in end of April). Window decals to be completed by Cutting Edge; screens and tech provided as a partnership from SuperNatural.

Example only, design is just to illustrate the concept:

Hyperframe Mockup

Meta Advertising

  1. Set up campaign audiences and ran ads.
  2. Seeing really good click-through rates, however people are dropping off before purchase — likely due to the high price point of the raffle.

Socials

  1. Housekeeping — naming, cover images, uploaded 2023 video content.
  2. Set up the actual event page and started inviting people.
  3. Regular posting schedule underway.
  4. Setup Event Finda listing (not live yet) - this will automatically pull into the Nelson Tasman site.

EDMs

  1. Sent out 2x newsletters to the mailing list.
  2. Built automation to welcome standard signups (non-raffle).

View Last Newsletter

Print

  1. Booked and created Bishopdale / Atawhai sign. Mockup only:
Bishopdale sign
  1. Created artist plaque designs. Mockup only:
Artist plaque designs

Website

  1. Map and artwork page design and build complete - images show placeholder content, we're awaiting delivery from artists:
Artwork map page

Preview Map Page

  1. Artist page design and build complete:
Artist Page

Artist Page Example

  1. Regular sponsor logo updates.
  2. Created new JOIN page for Performers, Volunteers and Food Vendors.
Join Page
  1. Built new forms / onboarding process for Performers, Volunteers and Food Vendors + automated emails to operations / managers.
Forms
  1. General fine-tuning and optimisations ongoing.

Other

  1. Completely rebuilt and redesigned sponsorship deck, and created a handover version for the internal Te Ramaroa team for easy in-house updates.
Sponsorship deck redesign
  1. Brand consistency — tidied up and created simple brand guides (nothing had been created prior to 2026).
Brand guide updates

Summary: Full steam ahead, our theme this festival is go hard, go early.